Build online community and reap the benefits of trusted relationship

Individuals have embraced Web 2.0 technologies causing businesses of all sizes to take note. Means of communications have exploded - purpose, frequency and cultural nuances of these newer communications tools have evolved dramatically in recent times. For companies to just rely on synchronous communication means such as phone call and face-to-face is not enough. Sales employees are still trapped in an outdated communications framework.


New communication tools need to be deployed to surface issues related to customer opinions, product suggestions, and sales process tuning. IT is still catching up here. Individuals have adopted these tools in droves. Wikipedia, LinkedIn, Facebook, Blogs are examples of technologies driven by bottom-up consumer adoption.

Apptility Expertise

Apptility has a proven track record of designing and delivering complex community sites. We leverage best of open source and mix it with pragmatic implemention methodology to ensure right culture and messaging is conveyed. By creatively mixing features as available in MediaWiki, PhbBB, Wordpress, and other open source community tools we give unmatched cost/feature combination.

Combined with scalable hosting options on Amazon Cloud platform, Apptility's open source community solution package beats proprietary solutions by a wide margin.

There are many fancy words floating around - user generated content, collective intelligence, crowdsourcing - but the basic premise is that companies need to talk to their customers in more open and trust driven platforms. Objective is to listen and act in order to increase revenue and reduce transaction cost.