What a great time to reboot our blog!

World of IT is getting rebooted thanks to the wonderful (and scary!) confluence of cloud computing and social media. There is lot to learn and lot to innovate around. Apptility has long been committed to the science of social computing – yeah we have tools and experiments to prove that!

In recent months we had been working hard to push innovation in the areas of social crm and social recruiting. We believe we are witnessing how forces of conversation and engagement are basically re-architecting enterprise boundaries and changing the rules of engagement. Not many people have strong grasp on where things are going (friend recently joked that this is the reason why we have so many social media experts!) but there are many baby steps to be taken here. We are taking it and our clients are taking them as well. Together we hope to learn and iterate.

Share your IT challenges, tell us what problems to focus on, how smartphones are impacting your business and how are you planning to tame this new beast called ’social’.